It is a book that discusses ideas we live, talk about, and need, such as: water desalination, the generation of the iPad, debtors, family gathering or the beginning of Ramadan. It is also exposed to figures representing role models in our lives such as Mohamed Salah, the productive mothers at the Abbis Factory that has become the most famous hand-made carpet factory in the world, or the orchestra of El Nour Wel Amal. It also tells the history of some figures as El Shatby or Naomi Packer.
The book is based on the famous program, Patagonia, that lasted for more than a season on television and radio. It includes dramatic and satirical sketches on various issues about hypocrisy, neglect, morals, etc., and what we experience daily in our society, trying to provide solutions, change the way of approaching the problem, and think about alternatives.