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    The book “Start Up Arabia” includes a wide range of unrevealed stories of modern technology entrepreneurs in the Middle East who are working to promote one of the most vital and influential technology fields in the world nowadays. Through a number of interviews that describe the early days in the lives of these pioneers and the emerging companies that they have established, the book explores how they came to the initial ideas of their projects, the challenges they faced and how they overcame them, the lessons learned from the experiences they underwent and the advice they give to the second generation of entrepreneurs in the Middle East.